Build a steady backlog of higher paying clients.

1.

Challenge

Northlane wasn’t trying to catch up. They were already ahead. Their clients included some of Europe’s fastest-growing scale-ups. Their work was trusted, recommended, and referred by top-tier VCs. Internally, the model worked. No confusion. No debate. But outside the room, one thing kept slowing things down: people didn’t trust the model, they trusted the founders. And that trust came with weight. New leads asked to speak directly to the top. Sales cycles extended. Too many conversations started with the same question: “What exactly is Northlane?” The pressure on the founders grew. And the real differentiator, the way the team builds pricing inside companies, not around them, was too often missed. It wasn’t a credibility problem. It was a clarity problem.

In January 2013 Spring/Summer came to life with a clear idea of how a modern design agency could be run. Gathering the best talent fuelled by high ambitions and projects run in a way where quality is the last thing to be sacrificed, we design online shops, corporate websites and brand identities with a strong root in the Scandinavian design philosophies where functionality meets aesthetics and the whole becomes greater than the sum of its parts.

→

Your brand feels outdated.

→

Your brand feels outdated.

→

Your brand feels outdated.

1.

2.

Solution

In a field filled with theory, Northlane built a working model, and a category around it. For too long, pricing had been treated like a strategy exercise: frameworks in decks, delivered by outsiders. The result? Insights no one used. Systems no one owned. Growth no one unlocked. Northlane didn’t tweak the old model. They replaced it, with something teams could own, use, and grow with. They embedded. Built it together with the team. Not for them. They helped teams make pricing decisions in real time, not six months later. But even as results spoke for themselves, the market still saw them as a smarter alternative, not as a category of their own. We shifted the story, from what they do, to what they make possible. This isn’t a consultancy. This isn’t a deck. This is what pricing looks like when your team owns it. When sales trusts it. When product uses it. When leadership stops guessing, and starts growing with confidence. That belief became the foundation. And the brand made it visible: Pricing. Built. Together. Not a promise. A practice.

In January 2013 Spring/Summer came to life with a clear idea of how a modern design agency could be run. Gathering the best talent fuelled by high ambitions and projects run in a way where quality is the last thing to be sacrificed, we design online shops, corporate websites and brand identities with a strong root in the Scandinavian design philosophies where functionality meets aesthetics and the whole becomes greater than the sum of its parts.

→

Your brand feels outdated.

→

Your brand feels outdated.

→

Your brand feels outdated.

2.

3.

Impact

3.

The result isn’t just sharper communication, it’s a more scalable business. Trust now extends beyond the founders, carried by a clear system and a brand that speaks with the same conviction they do. Sales conversations are accelerating. Northlane is no longer seen as a smarter version of what already exists, but as something fundamentally different, a category of its own, with all the pricing power that comes with it.

Northlane is no longer one of many. They’re the only choice for fast-growing teams ready to own their pricing.

→

Earlier trust, now built into the brand, not tied to the founders

→

Shorter sales cycles, by filtering and warming up the right clients sooner

→

Higher pricing power, by defining the category instead of competing in it

1.

Challenge

Northlane wasn’t trying to catch up. They were already ahead. Their clients included some of Europe’s fastest-growing scale-ups. Their work was trusted, recommended, and referred by top-tier VCs. Internally, the model worked. No confusion. No debate. But outside the room, one thing kept slowing things down: people didn’t trust the model, they trusted the founders. And that trust came with weight. New leads asked to speak directly to the top. Sales cycles extended. Too many conversations started with the same question: “What exactly is Northlane?” The pressure on the founders grew. And the real differentiator, the way the team builds pricing inside companies, not around them, was too often missed. It wasn’t a credibility problem. It was a clarity problem.

In January 2013 Spring/Summer came to life with a clear idea of how a modern design agency could be run. Gathering the best talent fuelled by high ambitions and projects run in a way where quality is the last thing to be sacrificed, we design online shops, corporate websites and brand identities with a strong root in the Scandinavian design philosophies where functionality meets aesthetics and the whole becomes greater than the sum of its parts.

→

Your brand feels outdated.

→

Your brand feels outdated.

→

Your brand feels outdated.

1.

2.

Solution

In a field filled with theory, Northlane built a working model, and a category around it. For too long, pricing had been treated like a strategy exercise: frameworks in decks, delivered by outsiders. The result? Insights no one used. Systems no one owned. Growth no one unlocked. Northlane didn’t tweak the old model. They replaced it, with something teams could own, use, and grow with. They embedded. Built it together with the team. Not for them. They helped teams make pricing decisions in real time, not six months later. But even as results spoke for themselves, the market still saw them as a smarter alternative, not as a category of their own. We shifted the story, from what they do, to what they make possible. This isn’t a consultancy. This isn’t a deck. This is what pricing looks like when your team owns it. When sales trusts it. When product uses it. When leadership stops guessing, and starts growing with confidence. That belief became the foundation. And the brand made it visible: Pricing. Built. Together. Not a promise. A practice.

In January 2013 Spring/Summer came to life with a clear idea of how a modern design agency could be run. Gathering the best talent fuelled by high ambitions and projects run in a way where quality is the last thing to be sacrificed, we design online shops, corporate websites and brand identities with a strong root in the Scandinavian design philosophies where functionality meets aesthetics and the whole becomes greater than the sum of its parts.

→

Your brand feels outdated.

→

Your brand feels outdated.

→

Your brand feels outdated.

2.

3.

Impact

3.

The result isn’t just sharper communication, it’s a more scalable business. Trust now extends beyond the founders, carried by a clear system and a brand that speaks with the same conviction they do. Sales conversations are accelerating. Northlane is no longer seen as a smarter version of what already exists, but as something fundamentally different, a category of its own, with all the pricing power that comes with it.

Northlane is no longer one of many. They’re the only choice for fast-growing teams ready to own their pricing.

→

Earlier trust, now built into the brand, not tied to the founders

→

Shorter sales cycles, by filtering and warming up the right clients sooner

→

Higher pricing power, by defining the category instead of competing in it

1.

Challenge

Northlane wasn’t trying to catch up. They were already ahead. Their clients included some of Europe’s fastest-growing scale-ups. Their work was trusted, recommended, and referred by top-tier VCs. Internally, the model worked. No confusion. No debate. But outside the room, one thing kept slowing things down: people didn’t trust the model, they trusted the founders. And that trust came with weight. New leads asked to speak directly to the top. Sales cycles extended. Too many conversations started with the same question: “What exactly is Northlane?” The pressure on the founders grew. And the real differentiator, the way the team builds pricing inside companies, not around them, was too often missed. It wasn’t a credibility problem. It was a clarity problem.

In January 2013 Spring/Summer came to life with a clear idea of how a modern design agency could be run. Gathering the best talent fuelled by high ambitions and projects run in a way where quality is the last thing to be sacrificed, we design online shops, corporate websites and brand identities with a strong root in the Scandinavian design philosophies where functionality meets aesthetics and the whole becomes greater than the sum of its parts.

→

Your brand feels outdated.

→

Your brand feels outdated.

→

Your brand feels outdated.

1.

2.

Solution

In a field filled with theory, Northlane built a working model, and a category around it. For too long, pricing had been treated like a strategy exercise: frameworks in decks, delivered by outsiders. The result? Insights no one used. Systems no one owned. Growth no one unlocked. Northlane didn’t tweak the old model. They replaced it, with something teams could own, use, and grow with. They embedded. Built it together with the team. Not for them. They helped teams make pricing decisions in real time, not six months later. But even as results spoke for themselves, the market still saw them as a smarter alternative, not as a category of their own. We shifted the story, from what they do, to what they make possible. This isn’t a consultancy. This isn’t a deck. This is what pricing looks like when your team owns it. When sales trusts it. When product uses it. When leadership stops guessing, and starts growing with confidence. That belief became the foundation. And the brand made it visible: Pricing. Built. Together. Not a promise. A practice.

In January 2013 Spring/Summer came to life with a clear idea of how a modern design agency could be run. Gathering the best talent fuelled by high ambitions and projects run in a way where quality is the last thing to be sacrificed, we design online shops, corporate websites and brand identities with a strong root in the Scandinavian design philosophies where functionality meets aesthetics and the whole becomes greater than the sum of its parts.

→

Your brand feels outdated.

→

Your brand feels outdated.

→

Your brand feels outdated.

2.

3.

Impact

3.

The result isn’t just sharper communication, it’s a more scalable business. Trust now extends beyond the founders, carried by a clear system and a brand that speaks with the same conviction they do. Sales conversations are accelerating. Northlane is no longer seen as a smarter version of what already exists, but as something fundamentally different, a category of its own, with all the pricing power that comes with it.

Northlane is no longer one of many. They’re the only choice for fast-growing teams ready to own their pricing.

→

Earlier trust, now built into the brand, not tied to the founders

→

Shorter sales cycles, by filtering and warming up the right clients sooner

→

Higher pricing power, by defining the category instead of competing in it