Consulting is broken. The Big Four and MBB sell complexity. Jargon-heavy reports, bloated strategies, and months of billable hours—only to deliver recommendations, not results. Sweav was built to break that cycle. From day one, they ditched the old playbook—no fluff, no wasted time, just high-impact execution. But as they scaled, their brand lagged behind. What once made them different now made them disappear. Their identity felt too safe, too corporate—too much like the firms they set out to challenge. Potential clients didn’t instantly grasp what made Sweav unique, and their digital presence lacked the clarity, confidence, and velocity that defined them in action. They weren’t here to fit in. They needed a brand that made that impossible.